Point Of Sale Advertising
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Point of sale advertising. Point of sale marketing is used to entice customers to make a last minute purchasing decision. Pos marketing increases brand awareness and sales. It s at the center of any retailer s transactions and when leveraged can be high value in store promotional real estate to drive more sales pre checkout. Displays can range from.
In other words point of sale pos marketing lures shoppers into buying additional products or services at checkout. Point of sale refers to the place where customers execute payments for goods or services. Point of sale marketing refers to all efforts that increase sales at the point the purchase is actually made. In this article you ll learn.
These display units are placed in strategic high traffic locations such as by the cash register at the end of an aisle or at the store s entrance. Why point of sale marketing works. Point of sale marketing utilizes display to catch a shopper s attention. That s where point of sale pos marketing comes in.
Advertising for products and services at the places where they are bought.
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